About Aveda

ABOUT AVEDA (Information from Aveda.com)

Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you’re new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products or check out what’s new.

Aveda: connecting beauty, environment and well-being.

Aveda Vision

Connecting beauty, environment and well-being.

Aveda Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda Beliefs

1. We believe in treating ourselves, each other, and the planet with care and respect.

2. We believe social responsibility is our responsibility.

3. We believe ecological and profit goals are mutually achievable.

4. We believe our authenticity and experience are our points of difference.

5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.

6. We believe in the power of oneness: from our global image to a focused network.

7. We believe learning never ends.

8. We believe in encouraging innovation and empowered decision-making.

9. We believe our actions, products and services should always embody excellence.

10. We believe personal and organizational balance is the key to sustainable success.

11. We believe true leadership is delivered with passion and by example.

Heritage

5,000 Years of Results Our earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.

Acting Responsibly

we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.

Ingredients

our green ingredient promise at aveda, we continually strive to increase our use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. we set other standards for use, too, like avoiding certain types of processing

Help Breast Cancer Research

Every year during Breast Cancer Awareness Month, Aveda releases a limited-edition of our bestselling hand relief™, and donates a portion of the purchase price from each sale to The Breast Cancer Research Foundation® (BCRF) for cruelty-free research. This year, for the month of October, Aveda will donate $4 U.S. from the purchase price of each hand relief™ to the BCRF.* BCRF is a nonprofit organization founded in 1993 by Evelyn H. Lauder and is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country. For more information about BCRF, visit bcrfcure.org.

Be the Change: Earth Month 2013

CLEAN WATER CHANGES LIVES In honor of Earth Day, Aveda has set aside a whole month to love, celebrate and raise funds to protect the earth and its peoples. We’ve raised more than $32 million since 1999. Over the last 7 years $26 million of the funds supported clean water projects at home and around the world. Thank you for helping us exceed our 2013 goal of $5 million.

(Information from Aveda.com)

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Salon22 is a West Michigan Aveda Salon that specializes in Aveda hair products and treatments. Call us today at (231) 843-9631 to schedule your next hair appointment.